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Chief Marketing Officer - CMO


About Kernolab

Kernolab helps companies create bespoke banking and payment experiences within their products, without the hurdles associated with traditional banking.

Kernolab mission is to make financial services less restrictive and more accessible for any company. More than a platform, we aim to be a partner every step of the way in unlocking the benefits of fintech for every business.

About this role

The Chief Marketing Officer (CMO) is responsible for positioning and go-to-market strategies to various internal and external audiences and counter-parties across Kernolab and the market. The CMO will have a multi-product view on the go-to-market strategy, ensuring Kernolab’s impact to each business vertical is communicated in a way that supports the strategic goals of the company. The CMO will partner with the full executive team to ensure the business strategy is cognizant of market dynamics and market positioning is a dominant force driving the business and its products forward. The CMO will report directly to the CEO running the business and go to market strategy.

Main responsibilities

The ideal candidate will have:

  • Work closely with CEO to ensure brand and product position land consistently across all products within all lines of business
  • Understand the different functions of the Kernolab business and translate those principles into actionable and measurable product strategy and positioning
  • Lead all aspects of the company’s marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events, insights, and analytics.
  • Serve as an innovative brand ambassador internally and externally; creating smart, engaging, and creative content/messaging, with the goal of shaping the global narrative and increasing overall brand visibility.
  • Craft the customer personas, messaging, and positioning for new products
  • Work cross-functionally with key stakeholders in sales, customer success, and product functions to ensure that marketing efforts are aligned with the product roadmap, sales initiatives, and the overall growth strategy of the business.
  • Define and implement operational metrics, KPIs, and other measurements of success that measure, optimize and continually improve efficiency and effectiveness of marketing programs, tactics, and strategy.
  • Own measuring the outcomes of marketing efforts against strategic goals
  • Contribute to other areas of the business as a thought leader

Advantages if you have:

  • 3+ years actively designing and positioning products
  • 2+ years of experience as a Chief Marketing Officer
  • 2+ years of experience specifically in Finance or Fintech company
  • Passionate about growing and building a business but recognizes the challenges that come alongside it
  • Experience building an in-house marketing organization
  • Extensive brand experience preferably in building a category leader with demonstrated success leveraging a distinct set of tactics that measurably created a world-class brand (advertising, PR, etc).
  • Shares a learning mindset and is creative, accountable, and humble.
  • Track record of managing product marketing capabilities to develop comprehensive and distinctive value propositions for customers for a multi-product offering in an increasingly commoditized market.
Apply now